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Client CRM

A CRM built around how service businesses actually manage clients.

Client management software for prospects, contacts, and your client pipeline, then projects and invoices in the same workflow. Not a generic enterprise CRM.

Client management

Client records built for client relationships.

Kwill Clients is where you keep who you work with — information, status, and the projects attached to each relationship. It is not an enterprise contact database with custom objects and territories.

Client Records in One Place

Keep each client in a dedicated record so work is organized by relationship — not a spreadsheet of names. Proposals, contracts, invoices, and messages stay attached.

Client Information

Store contact and company details used across proposals, contracts, invoices, and the client portal — zero duplicate data entry.

PROSPECT$13,500

App Development — James

Proposal sent — awaiting client e-signature.

Pipeline Status Proposal Active
HOW IT WORKS

3 Simple Steps

1Capture inquiries as leads
2Track in active pipeline
3Convert to active client

Client Relationships

See projects, proposals, and invoices attached to the client so the relationship stays connected to the work.

LIFECYCLE MANAGEMENT

Then They Become a Client

Once the relationship is active, the record moves into Clients so projects, proposals, and invoices automatically attach there.

Lead Captured
Inquiry enters the prospect pipeline.
Proposal & Scope
Deal actively in negotiation.
Active Client
Projects & invoices unlocked.

Archive Past Clients

Archive relationships when work ends — keep full history on the client record without cluttering your active roster.

Pipeline

A client pipeline not a sales machine.

Pipeline is how Kwill tracks prospects on their way to becoming clients. It does not include deal scoring, revenue forecasts, or custom sales stages from enterprise CRM software.

J
Jane smith
Collective plan
WORKSPACE
Home
Inbox4
Pipeline
Projects
Clients
Calendar
DOCUMENTS
Proposals
Contracts
Invoices
AUTOMATE
Forms
Automations
Light
Dark
Collapse sidebar
Pipeline

Track leads and deals through your sales stages.

Import CSV
New deal
Total pipeline
$18,560.00
Won revenue
$13,000.00
Active deals
2
Win rate
100%
PROSPECT1
$3,560.00
Website Redesign
HW
Henry Wilson
$3,560.00
PROPOSAL SENT1
$2,000.00
SEO Setup
WJ
William Jones
$2,000.00
NEGOTIATING0
No deals yet
WON1
$13,000.00
App Development
J
James
$13,000.00
LOST0
No deals yet
Contacts

Contact information that follows the workflow.

In Kwill, contacts are not a separate CRM module with duplicate people records. Client and prospect information is the same data you use to send work and get paid.

Contact lives on the client

Name and company sit on the client record so proposals, contracts, invoices, and the portal use the same information.

SJ
Sarah Jenkins
Acme Studio • sarah@acme.com
Auto-Attached Workflow Records
Proposal attached
Contract e-signed
Invoice paid
Portal active

Intake through forms

Collect contacts and kickoff details with a form — useful when a prospect requests work before they are a client.

Intake Form PreviewPublic Web Form
Alex Rivera
alex@nexus.io
$15k Budget
Submit Form

Bring existing contacts

Import client records from supported platform exports and CSV, then review them before they land in your workspace.

contacts.csv
12/34 Imported
Elena Rostova
Verified
Marcus Chen
Verified
David Vance
Importing...
From lead to client

Lead → Pipeline → Client → Project → Invoice

Kwill tracks lead → pipeline → client, then project and invoice.

1

Lead

New Inquiry

Lead Intake

ClientSarah M.
SourceIntake Form

A new inquiry lands as a lead, not a full client yet.

2

Pipeline

Proposal #207

Website Redesign

Viewed
Opened 2 min ago
Viewed 3 times

Work the prospect, typically with a proposal in motion.

3

Client

Contract Signed

Auto-moved stage

Status Active
Signed bySarah M.

The relationship is active. Contact details live on the client record.

4

Project

Engagement

Active Delivery

Attached
Files & Docs3 Attached
Messages Live Synced

Delivery, files, and messages attach to the client engagement.

5

Invoice

Deal Closed

Won
Revenue$8,500.00
Paymentvia Stripe

Bill from the same client workflow, then collect payment.

Why a client CRM?

Built around clients, not enterprise sales ops.

Traditional CRM software is designed for teams selling at scale. Client businesses need a clear roster of prospects and clients, then a path into projects and invoices.

Traditional CRM

Heavy sales software for large teams

Deal scoring, forecasts, and custom sales objects
Admin-heavy stages that do not match client work
Contacts disconnected from proposals and invoices
Months of setup before you can send a simple invoice

Kwill for client businesses

Client management that becomes delivery

Client records, contacts, and a prospect pipeline
Lead → Pipeline → Client → Project → Invoice
The same relationship powers proposals, portal, and billing
Start free — no CRM implementation project required
FAQ

CRM and client management questions

How Kwill handles clients, pipeline, contacts, and migration, without enterprise CRM claims.

Instant FAQ Assistant
Answers from our help docs
What is a client CRM?
A client CRM is management software for keeping prospects and clients organized — then connecting those relationships to projects and invoices. It is not a generic enterprise CRM with sales forecasting and custom objects.
Does Kwill include a CRM and pipeline?
Yes. Kwill includes Clients and Pipeline as core product areas. Clients holds records, contact information, and relationships. Pipeline tracks prospects from lead through to client — without deal scoring or revenue forecasts.
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Client CRM & Pipeline Software | Kwill